Tag: seo

  • Affordable SEO Agency in The Escort Niche

    When deciding which firm to choose too provide escort agency marketing the word affordable does not necessarily mean “cheap”. Companies that offer services at an unbelievably cheap price are not selling a quality SEO service quite simply the low price that they charge gives them insufficient funds to carry out the work they are contracted to do hence, this leads to an unsatisfied customer and a escort website that has made minimal gains for insignificant secondary keywords.

    A genuine affordable SEO agency has fined tuned their methods of operation over many years to enable them to extract the highest productivity gains from a reduced amount of deployed expertise; and this is the key to providing an “affordable” service as opposed to a premium priced service.

    Every SEO expert London organisations and companies based outside of the capital equate what they bill a client to how many hours of labour they deploy on the clients project. Any company that only charges the client an exceptionally small fee per month cannot be spending much time working on the client’s website.

    A typical escort agency marketing strategy will entail:
    Optimisation of specific URLs on the client’s website
    Link outreach
    Tier 1, 2, 3 link building
    Off site content creation
    Content distribution
    Social media marketing
    Analytics analysis
    Competitor analysis

    All of these task will be continuously undertaken on a daily/weekly basis, hence why it is not mathematically possible to carry out all of the necessary tasks using experienced SEO’s with insufficient funds.

    Owners of escort websites should avoid the temptation to employ companies who charge pennies for specialist work that should cost pounds!

     

  • Why you should be thinking about SEO for your escorts agency

    No matter where you are in the business world, it is almost certain that you will have heard of search engine optimization – or SEO as most people call it. If you have an escorts business with either its own website, blog or advertisements, then SEO should be more than something you’ve heard of – it should be something that you are constantly trying to improve upon, as it can make a difference to the traffic that you get to your website.

    What exactly is escorts agency SEO?

    Every time somebody uses a search engine, they get a list of results – and SEO is a technique that tries to ensure that your escorts website features as high on that list as it possibly can. After all, whoever bothers to scroll all the way to page 10 just to find something that they could have got from another website with much less effort? The better your SEO strategy, the more traffic you are likely to get for your website.

    How can I improve my SEO for my escorts business?

    There are a number of things that you can do improve your rankings, and even taking small steps in the right direction can make a huge difference when you’re starting out. The first thing you need to do is think about what might interest your visitors, and then make sure you have plenty of content and blog posts along those lines. Include specific keywords that people may search for – but make sure they’re contained naturally in the text, as it can damage your ranking if you stuff keywords into your copy. You should make sure that your content is written well, in a tone that is appropriate to the people reading, and this always give your visitors an option to share posts after they have finished. Even if only a few do this, it is likely to boost your numbers greatly. You will also find that having active social media sites helps, as this gives you the chance to share, and more importantly gives your customers the opportunity to interact with your brand.

    Do I need help?

    You should find that you are able to do a lot of work on your SEO ranking on your own – however if you feel stuck and don’t know what else you can improve on, then hiring a company to help who specialise in SEO for escorts agency sites may be a good idea. It is often good to get somebody else’s opinion and a fresh pair of eyes, so it may be something to consider.

    What is the first step?

    If you don’t know where to start, then the best thing would be to try and get a few pages of high quality, interesting content. This is great, as it gives visitors to your site a reason to stay once they arrive, and this means that they will come away with a much more positive impression of what they have seen. This will encourage them to spread the word, and you should find that your website visitors increase because of this.

     

  • Brand Marketing Before SEO

    Using only SEO to establish market position for a new brand is no longer an effective strategy. This is self evident when we analyse the results of historical and current adult marketing campaigns. Now the best practice is to first grow the brand on multiple channels and then bring the SEO element into the marketing mix at a later date to improve and consolidate the brands SERP’s position i.e. it’s Google ranking.

    To a degree the new direction taken by the main search engines with regard to how they interpret positive signals has not only changed the “how to” of internet marketing but also the economies of the industry. SERP’s results that are driven by the level and quality of consumer engagement with the brand means that many of the traditional marketing disciplines not previously associated with internet marketing are now heavily involved with the brands online campaign.

    For adult and escorts websites faced with the fact that SEO on its own is no longer enough to gain valuable traffic which can be monetised inevitably leads to the reality that an increased budget will be required for their marketing campaign. For any business higher costs of sales is not good news, unfortunately there is no work around unless the website employs a black hat approach and takes the risks of getting their domain penalised “banned” by Google for the sake of being on page one in the search results for a short period of time.

    Multi channel brand marketing
    Unlike main stream brands adult and especially escorts businesses are severely restricted by the limited number of platforms that will accept NSFW content therefore the marketers running the campaign have to be extra creative when planning the outreach strategy while not forgetting that the objective of the operation is to yield brand engagement and not link equity.

    When we think of how we can encourage consumers to engage with the brand obviously the first thing that comes to mind is social networks and yes these platforms are great for generating an interest in a product or service but, don’t rule out offline marketing channels. When a potential prospect is mentally stimulated by a brand offline and that person takes the decisive decision to go online and visit the brands website this traffic activity is recorded by Google as a positive signal. The intrinsic value of the traffic is greatly increased if the visitor is logged into his/her Google account at the same time and the account has a large search foot print for content within the brands niche.

    In a nutshell, SEO was once the key to brand popularity but now in 2015 there has been a 360 degree turnaround. A brand that is sending out the right signals opens the door for SEO to come in and work its magic.