Tag: 301 redirects

  • Using CAPS in Escorts Profile URL

    If your escorts website has SEO features which allow admin to manually create the URL (web page address) of new escorts profiles then, using capital letters in the URL could be harming your websites ranking and loosing you traffic from potential clients.

    This is because URLs are case sensitive this means that the web page containing the URL cannot be accessed using both lower case and uppercase text in the web browser, example:

    The escorts agency has just posted the profile of a new girl the, URL contains uppercase letters.
    Here is the “fictional” link to her profile:
    “yourdomain.com/Busty_ Blonde _Mandy.htm”
    Clients can copy paste the above URL into his browser and they will be redirected to then new girls profile page.

    However if the client manually writes the URL into his browser but does not use uppercase letters like this “yourdomain.com/busty_ blonde _mandy.htm”
    Then he will not be redirected to the new girls profile page instead the website will display a 404 error page advising him that the page he is trying to access has been moved or does not exist. This problem occurring can be frustrating for the client and may cause him to leave your escorts website before trying to find the girl he is interested in.

    Solutions
    a) Don’t use uppercase text when creating new URLs for escorts profile pages.
    b) Ask your SEO guys to install a 301 script that captures the traffic using the wrong address and seamlessly redirects the visitor to the correct URL.

     

  • Don’t lose traffic through deactivated profiles

    When an escort leaves an agency the website administrator has to remove the escorts profile from the site. This is the norm however; if it’s not done properly it can also lead to one of the most common SEO mistakes which can damage the agency’s Google ranking.

    Let me explain
    http://www.your-domain.co.uk/susan.html is the url of an escort on your website however she has now left. But because her profile page has been live on the site for quite a few months and Google has already listed a link to her profile in its main index if, you deactivate her profile Google will still be sending traffic to her profile address until it removes the link from its main index which, can take up to six weeks. When visitors clicks the link to her profile in Google’s search results they will arrive at your website and be greeted by a 404 error page that will say something like the error message below:

    Not Found
    The requested URL /susan.html was not found on this server.
    Additionally, a 404 Not Found error was encountered while trying to use an ErrorDocument to handle the request.

    Five out of ten visitors when confronted with the above error message will click the back button in there browser to return to Google’s search results where they will then click on the link to another agency who no doubt are your competition. Within a matter of seconds you’ve just lost a booking and a potential regular customer for the future!

    SEO Solutions
    There are two methods to stop this happening

    Method 1 (the easy way)
    Ask your developer to add a procedure to the CMS code that, will automatically redirect traffic from the deactivated profiles to your home page. It is very important that you tell your developer that the code used must be a 301 permanent redirect, by doing this Google will transfer any link juice from the deactivated url to your home page or wherever you decide to redirect the traffic to.

    Method 2 (html coding skills required)
    Each time you deactivate a profile manually edit the sites .htaccess file and 301 redirect the deactivated url to your home page.