Tag: serps

  • Amplifying Signals for Escort Websites in Google

    For some strange reasons an escort website has to shout much louder (do more SEO) to get noticed among its competitors by Google. In my experience many online businesses that trade in main stream non adult sectors do not require anywhere near as much off and on site SEO work to get the domain to increase its position in the search engine results pages (SERPs).

    The SERPs for adult niches where paid ads i.e. Adwords are forbidden are very much similar to the wild west before it was tamed by law men like Wyatt Earp. SEO experts working on escort websites have to adopt a strategy that implements 2-3 times more amplification on each piece of distributed content than they would deploy for a non adult domain.

    Increased amplified signals within link building strategies are also paramount when managing an escort SEO campaign. Normally a tier 1 link would only require tier 2 and tier 3 links to drive the link juice to the money site however, there are occasions in this adult niche when SEO’s sometimes have to deploy tier 4 and tier 5 links to achieve the same SERP’s gain.

    Being anally white hat and just posting great content will get a site nowhere when doing battle in the escort SERPs especially if the website is competing for keywords associated with London. OMG the competition for this keyword is brutal, I’ve lost count of how many SEO experts I’ve seen quit taking on escort agency marketing jobs after getting one too many a bloody nose while competing for London keywords.

    Not for one minute am I advocating implementing a black hat escort SEO strategy but I am encouraging anybody who wants to achieve success in Google’s adult niche to think outside of the box and be creative with their deployment and application.

  • Escorts Beware Mobile Affects Website Ranking

    It was a long time coming but always expected, finally last week Google announced that it will be indexing the mobile version of a website first and not the desktop version as it has done in the past. In a nutshell this means that when Google decides the ranking position of an escorts website in the search results as a priority it will evaluate the content on the sites mobile web pages first.

    Great news for escorts SEO consultants who have been consistent in encouraging their clients to be proactive in ensuring that their website has a mobile friendly version which is content rich but seriously bad news for SEO’s who have neglected to establish a semi symmetrical mobile portal for their clients escort business.

    Google’s sending out a call to action message and its backing it up 100% with its own actions, the big G is serious about mobile and it clearly see’s mobile search as the future. What Google is saying is desktop search is not dead but mobile is the direction the market is heading in or shall we say the direction big G is gently prodding and steering the market into, hey did somebody mention “Pixel phone” excuse me!

    For all the escorts with websites who are doing their own SEO and for those who outsource the adult promotion work to a digital marketing agency; priority 1# make sure that the mobile version of the website is not just packed with pretty pictures, ensure that the mobile site contain a significant portion of the same text content that is on the desktop site. Content quality and density is a significant factor that will be reflected in Google’s search rankings.

  • Understanding Search Behaviour

    Do we really know what’s going on in the mind of the person who searches online to hire an escort “most adult industry SEO’s think they know what keywords customers use” but, are they just guessing?

    Unfortunately due to the utmost discretion required in the relationship between the agency and the client when, a booking is taken over the phone it’s generally not advisable to quiz the caller as to what keywords he used in his Google search to find the agency. Such questions could lead to the caller becoming nervous and hanging up the phone.

    Go back a couple years and we could rely on the websites analytics account but not now because a significant percentage of organic traffic will not show the actual keywords used by the visitor instead Google will hide this valuable data behind the “keyword not provided” rule which, is a major headache.

    In view of this whole dynamic of a lack of real hard data for the escorts market when, creating an SEO strategy more thinking outside of the box is required.

    Regional vernacular
    Analyse the dominant dialects of the typical customers if, they generally inherit the accent of the region where the agency is based then examine how sentences are constructed using that dialect. Remember nobody writes a search query in perfect English.

    Location keywords
    Don’t get fooled into only focusing on location keywords i.e. “your city/town name + escorts” the, reality is that the majority of searches made by customers do not contain a location in the search query. This is because customers have realised that Google’s technology recognises the current geographical location of the person making the search and then returns results that are relevant to that location. Example if a customer in London makes a search for an escort with a specific type of physique Google will not return results for ladies with the specified physique who work in Manchester, all of the websites listed in the search results will be of women in London.

    Order of words
    The order in which people type keywords into a search query more times than none will differ from how they would construct the same combination of words if they spoke them out aloud. Example a searcher looking for escorts who are available 24 hours a day in London would probably enter the query “escorts London 24 hours” instead of “London escorts available 24 hours”, to rank for this keyword phrase the SEO only needs to optimise for the keywords “escorts 24 hours” because Google will identify that the searcher is in London therefore it will only deliver result for escorts in London who provide a 24 hour service.

    These are just a few methods that can be used to identify which keywords customers are using. The whole practice as with most SEO techniques is not an exact science the, trick is to always think outside of the box.

     

  • Page Rank is Dead

    Page rank no longer has an influence on a websites Google ranking, to prove my point just do a few different searches for a specific race or type of escort in a specific city location then, analyse the listings of different sites in the search results pages one, two and three.

    What you will see is a mixed combination within the ranking order; some escort websites that have a page rank one, zero or n/a will be ranked higher than sites with a rank of two, three or four.

    This is because Google has evolved into a much more intelligent search tool than, what it was ten years ago when page rank was one of the main contributory factors that decided how high a site would be ranked in the SERP’s.

    Now the big G decides a sites ranking by evaluating many components including the quality and relevance of the on page content in relation to the search query, quality of the websites that are linking to the site and the sites domain authority.

    Best practice
    Don’t worry about your page rank its old news; just concentrate on developing interesting original content and earning genuine links. Eventually Google will see that your site is worthy to be awarded a higher ranking position for keywords that are relevant to your location and offered services.

    Page rank and escort directories
    If you are promoting an escort agency don’t be fooled by page rank when booking premium ads with directories. Remember if the directory has a high page rank this, does not necessarily mean it will be listed on page one of the search results for the keywords that are most important to the agency’s marketing strategy.