Category: SEO Tips

  • How to Avoid Future Sexual Assault Allegations

    Male work colleagues, bosses, young guys at University and celebrities sometimes it seems as if a week does not go by without another report of a man facing an accusation of inappropriate behaviour of the sexual kind towards a female acquaintance. Some of these men are guilty and when that is the case, we can only hope that justice is administered swiftly to avoid the victims having to endure more pain.

    In this current climate the balance of power in the relationship between men and women is constantly under the microscope, the decision when to initiate intimacy between another person can no longer be decided in a nonchalant fashion and especially when one or both parties have consumed large quantities of alcohol. for young men who are just entering the world of adulthood and have aspirations to be highly successful in their chosen career path; initiating casual sex can be quite hazardous.

    For those males who face this dilemma and do not want to be less sexually active there is a simple solution “pay for sex with escorts”. Rather than risking liberty and future career prospects a man can have as much casual sex as he wants with different female or male partners and never have to fear the prospect of facing an accusation of inappropriate sexual conduct many years down line.

    The majority of escorts are very professional people who see their work as a legitimate career path and these guys and girls fully understand that 100% customer satisfaction is what keeps them in business. Finding the right sexual partner when one is paying is not difficult because there are many escorts websites advertising different types of services and service providers.

    The sex work industry is very competitive hence people in the companionship business spend a lot of money advertising themselves online this makes it very easy for men looking for paid sex to easily find a partner. By simply Googling the word “escorts” combined with their geographical location example “London escorts, Manchester escorts, Bayswater escorts, escorts in Leeds, escorts in Liverpool” etc Google’s search results will list links to numerous different escorts websites and directories.

    Never before in our lifetime has there ever been a more practical reason for men to take advantage of the many escorts offering safe sex between two consenting adults without any possible career ending come back, or at worst a risk of imprisonment.

  • How to do Marketing for an Escorts Agency in 2018

    With this article I’m going to explore some of the marketing and SEO techniques that I believe escort website owners will benefit from and some practices which are waste of time and money.

    1. Social signals from human accounts
    Acquiring likes, mentions, followers and retweets on social networks is a great platform for getting traffic directly to your website but, on its own social communities will not help your websites Google ranking but it does play a small part which is significant enough to take seriously. The big mistake that many escort agencies make is to accumulate thousands of followers and interactions with accounts which are managed by software robots. We call these accounts “bots” and if you know what to look for they leave an obvious footprint (i.e. unnatural amount of retweets) which enables their true identity to be exposed likewise Google’s algorithm can also identify fake social media accounts and it will disregard any input from these accounts when evaluating where an escort website should rank in the search results.

    2. Escort directories
    If the directory has a Google page one ranking for the most important keywords which are relevant to your website (i.e. London escorts, escorts in London etc) then yes you should consider advertising with them. However if the directory does not have a page one ranking for important keywords don’t waste your time and money dealing with them.

    3. Link building
    It’s one of the most important elements of an SEO campaign and one of easiest to get wrong. Good link building will push an escorts website to the first page of Google very quickly provided that there is clear diversity amongst the ip’s of each link. If you get this wrong expect your website to be penalised by Google.

    4. Tart Cards
    Back in the day before we had the internet escorts relied on putting business cards “tart cards” in public phone boxes now I’m not suggesting you start doing that again however, getting the permission to leave a few tastefully designed tart cards on the counter in male toilets of upmarket bars and restaurants will always earn a few extra bookings.

    5. Inbound marketing
    Using this marketing strategy for an escort agency websites will add diversity to the marketing mix reasonable traffic boost.

    Commission a well published writer who has previously published articles in the adult niche on highly respectable online platforms like The Guardian, Huffington Post, Vice etc. Make sure that the writer has a large following on social media. Negotiate a price for the writer to create an article with a link back to your website, publish it through his own account on a respectable online platform plus post links to the article in his social network accounts.

  • DIY Twitter Marketing

    Escort’s on Twitter the perfect combination for affordable advertising to bring new clients to your business.

    Promoting a business on Twitter is called “Social Media Marketing” and this is how to do it to get the best results.

    All of the task listed below must be undertaken every day:
    1. Use software to identify the Twitter accounts of men who spend money on escorts “punters”, follow them and get them to follow you back.
    2. Post 4-6 unique tweets that will be an interesting read for your target audience.
    3. Post tweets with links to the profile pages of new escorts on your website.
    4. Engineer conversations with punters and encourage them to retweet your tweets that have links to your escorts profile pages.
    5. Check your Twitter account followers and unfollow people who have unfollowed you.
    6. Outside of Twitter use software to source blogs where you can post a comment with a link to your Twitter account.
    7. Use Twitter analytics tool to evaluate the reach and engagement of recent Tweets.
    8. Create future tweet strategies based on Twitter analytics data.

    If you don’t have the time to run your own Twitter account we can provide you with an affordable social media marketing service please contact us for further information.

     

  • Affordable SEO Agency in The Escort Niche

    When deciding which firm to choose too provide escort agency marketing the word affordable does not necessarily mean “cheap”. Companies that offer services at an unbelievably cheap price are not selling a quality SEO service quite simply the low price that they charge gives them insufficient funds to carry out the work they are contracted to do hence, this leads to an unsatisfied customer and a escort website that has made minimal gains for insignificant secondary keywords.

    A genuine affordable SEO agency has fined tuned their methods of operation over many years to enable them to extract the highest productivity gains from a reduced amount of deployed expertise; and this is the key to providing an “affordable” service as opposed to a premium priced service.

    Every SEO expert London organisations and companies based outside of the capital equate what they bill a client to how many hours of labour they deploy on the clients project. Any company that only charges the client an exceptionally small fee per month cannot be spending much time working on the client’s website.

    A typical escort agency marketing strategy will entail:
    Optimisation of specific URLs on the client’s website
    Link outreach
    Tier 1, 2, 3 link building
    Off site content creation
    Content distribution
    Social media marketing
    Analytics analysis
    Competitor analysis

    All of these task will be continuously undertaken on a daily/weekly basis, hence why it is not mathematically possible to carry out all of the necessary tasks using experienced SEO’s with insufficient funds.

    Owners of escort websites should avoid the temptation to employ companies who charge pennies for specialist work that should cost pounds!

     

  • Amplifying Signals for Escort Websites in Google

    For some strange reasons an escort website has to shout much louder (do more SEO) to get noticed among its competitors by Google. In my experience many online businesses that trade in main stream non adult sectors do not require anywhere near as much off and on site SEO work to get the domain to increase its position in the search engine results pages (SERPs).

    The SERPs for adult niches where paid ads i.e. Adwords are forbidden are very much similar to the wild west before it was tamed by law men like Wyatt Earp. SEO experts working on escort websites have to adopt a strategy that implements 2-3 times more amplification on each piece of distributed content than they would deploy for a non adult domain.

    Increased amplified signals within link building strategies are also paramount when managing an escort SEO campaign. Normally a tier 1 link would only require tier 2 and tier 3 links to drive the link juice to the money site however, there are occasions in this adult niche when SEO’s sometimes have to deploy tier 4 and tier 5 links to achieve the same SERP’s gain.

    Being anally white hat and just posting great content will get a site nowhere when doing battle in the escort SERPs especially if the website is competing for keywords associated with London. OMG the competition for this keyword is brutal, I’ve lost count of how many SEO experts I’ve seen quit taking on escort agency marketing jobs after getting one too many a bloody nose while competing for London keywords.

    Not for one minute am I advocating implementing a black hat escort SEO strategy but I am encouraging anybody who wants to achieve success in Google’s adult niche to think outside of the box and be creative with their deployment and application.

  • Using CAPS in Escorts Profile URL

    If your escorts website has SEO features which allow admin to manually create the URL (web page address) of new escorts profiles then, using capital letters in the URL could be harming your websites ranking and loosing you traffic from potential clients.

    This is because URLs are case sensitive this means that the web page containing the URL cannot be accessed using both lower case and uppercase text in the web browser, example:

    The escorts agency has just posted the profile of a new girl the, URL contains uppercase letters.
    Here is the “fictional” link to her profile:
    “yourdomain.com/Busty_ Blonde _Mandy.htm”
    Clients can copy paste the above URL into his browser and they will be redirected to then new girls profile page.

    However if the client manually writes the URL into his browser but does not use uppercase letters like this “yourdomain.com/busty_ blonde _mandy.htm”
    Then he will not be redirected to the new girls profile page instead the website will display a 404 error page advising him that the page he is trying to access has been moved or does not exist. This problem occurring can be frustrating for the client and may cause him to leave your escorts website before trying to find the girl he is interested in.

    Solutions
    a) Don’t use uppercase text when creating new URLs for escorts profile pages.
    b) Ask your SEO guys to install a 301 script that captures the traffic using the wrong address and seamlessly redirects the visitor to the correct URL.

     

  • Why you should be thinking about SEO for your escorts agency

    No matter where you are in the business world, it is almost certain that you will have heard of search engine optimization – or SEO as most people call it. If you have an escorts business with either its own website, blog or advertisements, then SEO should be more than something you’ve heard of – it should be something that you are constantly trying to improve upon, as it can make a difference to the traffic that you get to your website.

    What exactly is escorts agency SEO?

    Every time somebody uses a search engine, they get a list of results – and SEO is a technique that tries to ensure that your escorts website features as high on that list as it possibly can. After all, whoever bothers to scroll all the way to page 10 just to find something that they could have got from another website with much less effort? The better your SEO strategy, the more traffic you are likely to get for your website.

    How can I improve my SEO for my escorts business?

    There are a number of things that you can do improve your rankings, and even taking small steps in the right direction can make a huge difference when you’re starting out. The first thing you need to do is think about what might interest your visitors, and then make sure you have plenty of content and blog posts along those lines. Include specific keywords that people may search for – but make sure they’re contained naturally in the text, as it can damage your ranking if you stuff keywords into your copy. You should make sure that your content is written well, in a tone that is appropriate to the people reading, and this always give your visitors an option to share posts after they have finished. Even if only a few do this, it is likely to boost your numbers greatly. You will also find that having active social media sites helps, as this gives you the chance to share, and more importantly gives your customers the opportunity to interact with your brand.

    Do I need help?

    You should find that you are able to do a lot of work on your SEO ranking on your own – however if you feel stuck and don’t know what else you can improve on, then hiring a company to help who specialise in SEO for escorts agency sites may be a good idea. It is often good to get somebody else’s opinion and a fresh pair of eyes, so it may be something to consider.

    What is the first step?

    If you don’t know where to start, then the best thing would be to try and get a few pages of high quality, interesting content. This is great, as it gives visitors to your site a reason to stay once they arrive, and this means that they will come away with a much more positive impression of what they have seen. This will encourage them to spread the word, and you should find that your website visitors increase because of this.

     

  • Escorts Beware Mobile Affects Website Ranking

    It was a long time coming but always expected, finally last week Google announced that it will be indexing the mobile version of a website first and not the desktop version as it has done in the past. In a nutshell this means that when Google decides the ranking position of an escorts website in the search results as a priority it will evaluate the content on the sites mobile web pages first.

    Great news for escorts SEO consultants who have been consistent in encouraging their clients to be proactive in ensuring that their website has a mobile friendly version which is content rich but seriously bad news for SEO’s who have neglected to establish a semi symmetrical mobile portal for their clients escort business.

    Google’s sending out a call to action message and its backing it up 100% with its own actions, the big G is serious about mobile and it clearly see’s mobile search as the future. What Google is saying is desktop search is not dead but mobile is the direction the market is heading in or shall we say the direction big G is gently prodding and steering the market into, hey did somebody mention “Pixel phone” excuse me!

    For all the escorts with websites who are doing their own SEO and for those who outsource the adult promotion work to a digital marketing agency; priority 1# make sure that the mobile version of the website is not just packed with pretty pictures, ensure that the mobile site contain a significant portion of the same text content that is on the desktop site. Content quality and density is a significant factor that will be reflected in Google’s search rankings.

  • Brand Marketing Before SEO

    Using only SEO to establish market position for a new brand is no longer an effective strategy. This is self evident when we analyse the results of historical and current adult marketing campaigns. Now the best practice is to first grow the brand on multiple channels and then bring the SEO element into the marketing mix at a later date to improve and consolidate the brands SERP’s position i.e. it’s Google ranking.

    To a degree the new direction taken by the main search engines with regard to how they interpret positive signals has not only changed the “how to” of internet marketing but also the economies of the industry. SERP’s results that are driven by the level and quality of consumer engagement with the brand means that many of the traditional marketing disciplines not previously associated with internet marketing are now heavily involved with the brands online campaign.

    For adult and escorts websites faced with the fact that SEO on its own is no longer enough to gain valuable traffic which can be monetised inevitably leads to the reality that an increased budget will be required for their marketing campaign. For any business higher costs of sales is not good news, unfortunately there is no work around unless the website employs a black hat approach and takes the risks of getting their domain penalised “banned” by Google for the sake of being on page one in the search results for a short period of time.

    Multi channel brand marketing
    Unlike main stream brands adult and especially escorts businesses are severely restricted by the limited number of platforms that will accept NSFW content therefore the marketers running the campaign have to be extra creative when planning the outreach strategy while not forgetting that the objective of the operation is to yield brand engagement and not link equity.

    When we think of how we can encourage consumers to engage with the brand obviously the first thing that comes to mind is social networks and yes these platforms are great for generating an interest in a product or service but, don’t rule out offline marketing channels. When a potential prospect is mentally stimulated by a brand offline and that person takes the decisive decision to go online and visit the brands website this traffic activity is recorded by Google as a positive signal. The intrinsic value of the traffic is greatly increased if the visitor is logged into his/her Google account at the same time and the account has a large search foot print for content within the brands niche.

    In a nutshell, SEO was once the key to brand popularity but now in 2015 there has been a 360 degree turnaround. A brand that is sending out the right signals opens the door for SEO to come in and work its magic.

  • Understanding Search Behaviour

    Do we really know what’s going on in the mind of the person who searches online to hire an escort “most adult industry SEO’s think they know what keywords customers use” but, are they just guessing?

    Unfortunately due to the utmost discretion required in the relationship between the agency and the client when, a booking is taken over the phone it’s generally not advisable to quiz the caller as to what keywords he used in his Google search to find the agency. Such questions could lead to the caller becoming nervous and hanging up the phone.

    Go back a couple years and we could rely on the websites analytics account but not now because a significant percentage of organic traffic will not show the actual keywords used by the visitor instead Google will hide this valuable data behind the “keyword not provided” rule which, is a major headache.

    In view of this whole dynamic of a lack of real hard data for the escorts market when, creating an SEO strategy more thinking outside of the box is required.

    Regional vernacular
    Analyse the dominant dialects of the typical customers if, they generally inherit the accent of the region where the agency is based then examine how sentences are constructed using that dialect. Remember nobody writes a search query in perfect English.

    Location keywords
    Don’t get fooled into only focusing on location keywords i.e. “your city/town name + escorts” the, reality is that the majority of searches made by customers do not contain a location in the search query. This is because customers have realised that Google’s technology recognises the current geographical location of the person making the search and then returns results that are relevant to that location. Example if a customer in London makes a search for an escort with a specific type of physique Google will not return results for ladies with the specified physique who work in Manchester, all of the websites listed in the search results will be of women in London.

    Order of words
    The order in which people type keywords into a search query more times than none will differ from how they would construct the same combination of words if they spoke them out aloud. Example a searcher looking for escorts who are available 24 hours a day in London would probably enter the query “escorts London 24 hours” instead of “London escorts available 24 hours”, to rank for this keyword phrase the SEO only needs to optimise for the keywords “escorts 24 hours” because Google will identify that the searcher is in London therefore it will only deliver result for escorts in London who provide a 24 hour service.

    These are just a few methods that can be used to identify which keywords customers are using. The whole practice as with most SEO techniques is not an exact science the, trick is to always think outside of the box.